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There is nothing more rewarding than knowing how to sell. When you can sell, you control your own destiny. However, there is an art and a science to selling, and many businesspeople struggle. They are willing to pay top dollar to develop this skill and bring it to their companies…and that’s where you can make a terrific living.

The beauty of sales coaching, training, and consulting is that you offer a clear return on investment. You show your clients exactly how you improve their top line, and so it is easy to justify your fees. Other types of trusted advisors don’t have this luxury, but you do…if you have the content and training materials to back up your claims.

That’s where the Sales Trainer Certification Institute comes in. Our “Certified Sales Coach, Consultant, and Trainer” program shows you exactly how to succeed by helping people increase their selling skills and business results.

Important Note: Unlike a franchise, we don’t charge you an arm and a leg to get in, or take ongoing royalties from you. We don’t restrict you to a territory. Rather, we are a training and Certification program. Plus, you may use our materials and continue to get support from us – at no additional cost to you beyond your initial tuition.

Once you complete this remarkable sales training certification program, you are ready to build a successful practice helping people – business owners, people new to sales, professionals who sell their services, sales managers, and seasoned salespeople looking to improve their skills – to become more capable, confident, and successful.

Click on any of the links to learn more….

• About the Program Developer
• Your Program Agenda
• Exactly What You Receive
• Tuition is Very Affordable
• How Much Can You Really Make?
• How to Get Started

The Certified Sales Coach, Consultant, and Trainer Program was developed by Andrew Neitlich. Andrew is the director of The Center for Executive Coaching and The Institute for Business Growth; both programs train executive and business coaches. After receiving numerous requests for a program geared to sales trainers, he created this Certification program.

Andrew received his MBA from Harvard Business School in 1991. Starting out with a serious fear of selling, and with no apparent sales aptitude, he has become an expert on selling professional services and closing the complex sale. For instance, as the head of professional development and a senior-level consultant for a multi-national consulting firm, he sold multi-million dollar consulting programs to companies. He also rolled out a sales training and coaching program that generated over $12 million in incremental sales for the firm…within six months.

Since then, he has built a number of companies and sold products and services in fields as diverse as consumer collectibles, financial products, sponsorships of professional sporting events, intellectual property rights, executive education, and coaching and consulting programs. Andrew is the author with Guerrilla Marketing founder Jay Conrad Levinson of Guerrilla Marketing for a Bulletproof Career.

He has also written: The Professional’s Essential Business Development Guide; The Way to Coach Executives; Elegant Leadership: Simple Strategies, Remarkable Results; and The Business Coaching Training Manual..

To develop this unique Certified Sales Trainer, Coach and Consultant Program, Andrew collaborated with some of the top-performing salespeople in the world. He interviewed and worked with top tier salespeople and sales managers to understand the best practices that really work. He collaborated with top performing salespeople in over two dozen industries, including consumer and business-to-business salespeople, products and services salespeople, high-dollars-per-transaction and low-dollars-per-transaction salespeople, salespeople with short and long selling cycles, lead generators and closers, relationship managers and transactional salespeople, males and females, and salespeople from different generations. Their one common trait is success in sales....and a willingness to share their wisdom with Andrew while he converted it to a comprehensive ready-to-use, instant training and coaching program for YOU.

The Certified Sales Coach, Consultant, and Trainer Program offers a comprehensive agenda that covers all aspects of selling strategy, tactics, and performance. Each of the topics listed below includes written materials and audio lectures broken down into manageable chunks, along with 24/7 email support to answer any questions you have. Plus, we frequently add new content in response to member requests, so the list that follows does not include everything!

In addition, with each of the modules listed below, you get a detailed training guide, complete with everything required to lead an effective training or coaching program: objectives, step-by-step script to deliver the content, the key messages to give, the key tools and distinctions, practice exercises, worksheets for participants to use, and handouts. Everything is already done for you – AND YOU CAN EVEN TAKE OUR MATERIALS, ADD YOUR OWN LOGO TO THEM, AND CHANGE THEM IF YOU LIKE! Plus: You also get downloadable audio lectures and demonstrations so that you know exactly how to deliver each module.

Here is the agenda:


• The psychology of selling and why people buy.
• The psychology and attitudes of the successful salesperson.
• Coaching to alter limiting perceptions and beliefs that can hinder selling effectiveness.
• Establishing credibility with prospects while building trust and relationships.
• Making a strong impression in the very first minute of a meeting.
• Conversations to assess the buyer(s) and fit.
• Powerful questions that compel a prospect to buy.
• Conversations to close the sale.
• Dealing with prospects who won’t make a decision, or seem to be looking for free information.
• Conversations to demonstrate value to the prospect…in ways that overcome pricing sensitivity.
• Methodologies to anticipate, prepares for, and handle objections.
• Getting on equal footing with the buyer.
• Fundamental negotiating tactics to make the best deal.
• Controlling the sales process…even while giving prospects the feeling that they are in control.
• Handling the prospect that has a tight budget and is price-sensitive.
• Turning a firm “no” into an enthusiastic “yes.”
• How to prepare ahead of time for a sales meeting with a prospect.
• Defining the sales process.
• Discovering and using the prospect’s intellectual and emotional hooks for buying.
• Thinking like a business owner: The salesperson’s revenue model and key metrics to track.
• Lead generation and prospecting tactics that still work in today’s competitive marketplace.
• Using the telephone to generate leads and make sales.
• The focused prospect approach to converting more sales in less time.
• Reaching the top decision makers.
• Mastering the elevator pitch.
• Communicating benefits and advantages, not just features.
• Turning the prospect’s problems into a compelling need to buy…now.
• Referral- and relationship-based selling.
• Selling for lifetime value.
• Developing major accounts by creating a strategic plan.
• Managing time for success.
• Winning the complex sale.
• Winning the competitive sale.
• How to overcome call reluctance.
• Selling professional services – becoming a rain maker.
• Setting sales goals and breaking them down into manageable action steps.
• Effective pipeline tracking and management.
• Coaching the sales manager and coaching to improve sales force management.
• Sales force compensation strategies.
• Cutting edge tactics and tools to close sales online including social marketing for salespeople.
• Managing overlap and issues with the marketing function.
• Assessment tools to hire and coach salespeople.
• Training, coaching, and consulting models for the sales advisor.
• Choose a profitable target market(s) as a sales trainer, coach, and consultant.
• Develop a compelling marketing message for your practice.
• Use the Internet to attract clients.
• Become the go-to sales consulting, coaching, and training professional in the marketplace.

The above agenda is comprehensive, and you can choose whether to use all of the content we provide, or to specialize in a few key areas. Regardless, it is comforting to know that you have all of this material at your disposal whenever you need it.

Also, please remember that each of the above modules comes with a complete training guide for you that includes: an agenda for that module, objectives, step-by-step script to deliver the content, the key messages to give, the key tools and distinctions, practice exercises, worksheets for participants to use, and handouts. Everything is already done for you, including audio lectures and demonstrations showing exactly how to deliver the content….AND AGAIN, YOU CAN EVEN TAKE OUR MATERIALS, CHANGE THEM IF YOU WISH, AND ADD YOUR OWN LOGO TO THEM! You have complete rights to brand this material with your firm’s name, for an instant sales training and coaching kit!

Also, as noted above, we are delighted to add additional content in response to member requests. That’s one of the benefits of joining our program!

As soon as you sign up, your program begins. You receive a password to our exclusive member area, where you can get started at your own pace

INCLUDED -- The Professional’s Essential Business Development Manual.You get this this 297-page marketing guide as an exclusive, FREE benefit for signing up with us. This is a fantastic resource for you to coach and train professionals in marketing and selling professional services. You receive it in electronic format in your member area. It is not available in stores, and sold as part of corporate training programs valued at as much as $2,500.

INCLUDED -- PowerPoint Training slides.You get a deck of 42 professionally designed, color PowerPoint slides to accompany your training programs. You can use them as they are, or adapt them with your own logo and brand.

INCLUDED -- -- Exclusive member area. Your password-protected member area includes the materials in Word format so you can adapt them, as well as PowerPoint slides you can use with your training (in addition to the materials we send to you in the mail). It also includes recordings of all of our previous telecalls, so that you can listen to them on your computer or download them to your mobile device. If you miss a live call, we record it and post it here, too, so that you never really miss anything.

INCLUDED -- COMPLETE LESSON PLANS, IN YOUR EXCLUSIVE SALES TRAINER'S TRAINING MANUAL, THAT YOU CAN USE IMMEDIATELY. As discussed above, you get 347 pages and 42 complete lesson plans in downloadable Microsoft Word format so you can start training clients immediately. You also get this manual mailed to you as a printed, perfect-bound edition for your own ongoing reference.

INCLUDED – Tools and worksheets so that you don't have to reinvent the wheel with your clients. The program includes tools and worksheets you can use with your clients, including pipeline tools, assessments, spreadsheets for setting goals and activities, and tools to manage a sales force. That way, you hit the ground running with the tools you need to help your clients get immediate results.

INCLUDED -- Ongoing live teleconferences. You receive invitations to frequent live teleconferences that review the materials, answer your questions, and go through case studies in working with clients. These are highly interactive and fast-paced calls to keep upgrading your knowledge. During these teleconferences, you also discover new best practices in the world of sales training, including reviews of new books about selling, new tactics to add to your client roster, and ideas about new solutions you can offer your clients.

INCLUDED -- 24/7 email support for a full two years. Email us at anytime with questions about the content or client situations, and we will respond, usually within one business day.

INCLUDED -- Professional review of your marketing materials, website, and action plan. As an exclusive benefit of this program, Andrew Neitlich will personally review your marketing collateral and action plan. He is a sought-after expert on marketing messaging and materials for professionals, and will quickly get you pointed in the right direction – at no extra cost to you.

INCLUDED -- Guru Millionaire: How to Make a Fortune Marketing What You Already Know. This 170-page bonus manual shows you how to build your firm after you attract all the clients you can handle. It gives you dozens of business models so that you don’t trade your limited time for dollars, but rather earn an unlimited amount of income while you do other things. That way, you build a firm that is worth something, while also making more money in less time.

INCLUDED -- Leading-edge sales assessment, a $750 value. We expose you to one of the top statistically validated profiles for assessing salespeople and their potential. The Profiles Sales Assessment (PSA) enables sales leaders to accurately predict success in a given sales position, develop strategic succession planning and implement employment/redeployment programs. You can then identify coaching, training and developmental opportunities for the individual and their sale teams. This information allows your clients to effectively drive sales, increase employee satisfaction and leverage top performers to increase market penetration. The PSA gives you an objective inside look at the behaviors and motives of salespeople and it also predicts on-the-job performance in seven critical sales behaviors: prospecting, call reluctance, closing the sale, self-starting, teamwork, building and maintaining relationships, and compensation preference. You take this confidential assessment yourself, and enjoy a one-hour executive session to review your profile. Then, if you wish, you can use this same tool with your clients in order to enhance your credibility and earn significant additional income.

INCLUDED -- Certificate suitable for framing. Your program includes an 8.5” X 11” Certificate suitable for framing. This Certificate will instantly set your practice apart from solo sales trainers and franchisees.

INCLUDED -- Logo you can use on your website and marketing materials.You also receive a Certification logo from the Sales Trainer Certification Institute that you can display on your website and marketing materials to build your credibility.

INCLUDED -- Instant Content You Can Use.. As long as you are up to date in your payments, you may use our content with your clients. You can even use your logo on it and adapt it. All we require is that you note in written materials that you have used/adapted these materials with our permission.

INCLUDED-- Free membership on consultant/coach search directory. Finally, you receive free membership on our online consultant/coach search directory. That way, people and organizations that seek a sales trainer, coach, or consultant can contact you directly.

INCLUDED-- Free membership on Solo Revolution, at www.solorevolution.com. You also get free membership on a leading website devoted to helping solo professionals achieve in the high six or seven-figures in income. Along with the marketing materials you already receive with this program, Solo Revolution will take your business to a new level. This site is a $297 value, and is free to you.

Remember: You get a complete marketing guide to get all the clients you can handle. This includes how to choose the most profitable target markets, create marketing messages that compel people to respond, get visible as a credible expert, and fill your practice with desirable, motivated clients who are desperate for your expertise. This is in addition to your 347-page ready-to-use trainer’s manual, online member area, 24/7 support, and everything else described above.

You have probably noticed that sales training franchises charge as much as $25,000 for similar content, but with huge restrictions and ongoing royalties. One firm charges $68,000!

Not us. For a very limited time, our program costs just $2,500 and you can even pay in 5 convenient monthly installments of $495. That’s it! Your first workshop, or your first client, pays back this investment. Note: You get EVERYTHING as soon as you pay your initial installment, so that you don’t have any delays. That way, you can start training clients immediately with your ready-to-use sales training curriculum and training guides.

There are no hidden or additional fees, and you get everything described on this website.

The only issue for you to consider is that the current tuition pricing won’t last long. We have just launched this program, we realize that we are charging far less than the value we provide, and we will be raising prices very soon as the word spreads about what we offer. But you can join now and take advantage of low “Charter Member” pricing while it lasts.

(Ready to register but have some questions? Call 941-539-9623. Also, by signing up you acknowledge that you have read, understood, and agree to our terms and conditions)

We can’t make earnings claims, especially because this is a training program. However, our research and our own experience show that the typical sales advisor can earn income in three ways:

One-on-One or Group Coaching. A client will typically pay $1,000 up to $2,500 for a 6-month coaching relationship with weekly meetings. If you coach 15 clients at a time, you can work with clients three days every week and earn $15,000 up to $37,500 per month.

Training. You can sign people up for a selling boot camp for $3,500 per person. They can meet over 3 days or over a series of two-hour weekly meetings. 20 members per training program can gross you $70,000 – and that’s only for one group! You can also do private trainings for corporations and either charge per person or a day rate of between $2,500 to $7,500. Again, you can do the math.

Consulting. As a sales consultant, you can evaluate your client’s entire sales process and management effectiveness, make recommendations, install tools, and then move into a coaching and training capacity. In addition to the above fees, you can charge a project rate or day rate of $2,500 or more – depending on the scope of work.

Of course, your program gets into much more detail about these different models, how to position them, how to mix and match them, and how to contract with clients.

Again, we can’t know how you will do in this business. It depends on your background, skill, ability to relate to clients, and work effort. What we can tell you is that the potential is there to make your tuition back with your very first client!

(Ready to register but have some questions? Call 941-539-9623. Also, by signing up you acknowledge that you have read, understood, and agree to our terms and conditions)

It is easy to get started. Simply click the red button below and you can get started immediately. Why wouldn’t you – especially when the tuition is so affordable and your potential return on investment is so great.

Imagine working with businesspeople and aspiring salespeople to help them achieve their business goals, feel more comfortable in selling situations, and make more money than they dreamed possible – all while earning a fantastic income yourself.

The risk is nominal compared to what you can earn in this field – ridiculously so at the pricing you are receiving today. Again, a single client pays back more than your investment…and you are going to learn a process and methodology that will open new doors for you throughout your career.

(Ready to register but have some questions? Call 941-539-9623. Also, by signing up you acknowledge that you have read, understood, and agree to our terms and conditions)

We look forward to working with you!

Sincerely,
Andrew Neitlich
Executive Director
The Sales Trainer Certification Institute

P.S. Questions? Call me on my personal cell phone at 941-539-9623 and learn more. Or, email us at